Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").
The terms used are gender-neutral.
Date of issue: October 1, 2026
Table of Contents
Preamble
Controller
Overview of Processing Activities
Relevant Legal Bases
Security Measures
Transmission of Personal Data
International Data Transfers
General Information on Data Retention and Deletion
Rights of Data Subjects
Business Services
Provision of the Online Offering and Web Hosting
Use of Cookies
Contact and Inquiry Management
Social Media Presences
Changes and Updates
Definitions of Terms
Controller
Maya Mayzel / ZelDance
Neue Mauerstrasse 1
61348 Bad Homburg
Germany
Email address: info@zeldance.de
Imprint: https://www.zeldance.de/impressum-1-1
Overview of Processing Activities
The following overview summarizes the categories of processed data, the purposes of their processing, and refers to the affected data subjects.
Categories of Processed Data
Master data (Inventory data).
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication, and procedural data.
Log data.
Categories of Data Subjects
Service recipients and clients.
Prospective clients.
Communication partners.
Users.
Business and contractual partners.
Third parties.
Purposes of Processing
Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Reach measurement.
Office and organizational procedures.
Conversion measurement.
Organizational and administrative procedures.
Server monitoring and error detection.
Feedback.
User-friendliness.
Information technology infrastructure.
Public relations.
Business processes and commercial procedures.
Relevant Legal Bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or seat may apply. If more specific legal bases are decisive in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6 Abs. 1 S. 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
Performance of a contract and prior requests (Art. 6 Abs. 1 S. 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 Abs. 1 S. 1 lit. c) GDPR) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f) GDPR) - The processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which requireHier ist die vollständige, professionelle Übersetzung deiner Datenschutzerklärung ins Englische. Sie schließt nahtlos an den abgebrochenen Satz an und übersetzt den gesamten Text präzise, verständlich und im Einklang mit der DSGVO sowie dem Data Privacy Framework (DPF).
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Federal Data Protection Act (BDSG). The BDSG contains special regulations regarding the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated individual decision-making including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Reference to the Applicability of the GDPR and the Swiss DPA: These privacy notices serve to provide information both under the Swiss Federal Act on Data Protection (Swiss DPA) and the General Data Protection Regulation (GDPR). For this reason, please note that due to broader territorial application and general comprehensibility, the terms of the GDPR are used. In particular, instead of the terms used in the Swiss DPA—such as "processing" ("Bearbeitung") of "personal data" ("Personendaten"), "overriding interest" ("überwiegendes Interesse"), and "sensitive personal data" ("besonders schützenswerte Personendaten")—the terms used in the GDPR are applied: "processing" ("Verarbeitung") of "personal data" ("personenbezogene Daten"), as well as "legitimate interest" ("berechtigtes Interesse"), and "special categories of data" ("besondere Kategorien von Daten"). However, within the scope of the Swiss DPA, the legal meaning of these terms continues to be determined in accordance with the Swiss DPA.
Applicability of Data Protection Regulations in the Country of Domicile: In the country where the controller has its registered office, national data protection regulations apply in addition to the General Data Protection Regulation (GDPR).
Security Measures
In accordance with legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access concerning them, input, transfer, securing availability, and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and responses to data compromise. In addition, we take the protection of personal data into account during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.
Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services against unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the evolved and more secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.
Transmission of Personal Data
In the course of our processing of personal data, it may happen that the data is transferred to other entities, companies, legally independent organizational units, or persons, or disclosed to them. Concrete recipients of our data in the context of website operations are in particular our web host and platform provider Squarespace Ireland Ltd. (Le Block, Ship Street Great, Dublin 8, Ireland) as well as any payment service providers used by us (such as PayPal or Stripe for online payments), tax consultants, and legal advisors to fulfill our business and tax obligations. In such cases, we always observe the legal requirements and conclude corresponding contracts or data processing agreements that serve to protect your data.
International Data Transfers
Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities, or companies (which can be recognized by the postal address of the respective provider or if the privacy policy explicitly points out data transfer to third countries), this is always done in compliance with legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded Standard Contractual Clauses (SCCs) with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This dual safeguarding ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the Standard Contractual Clauses serve as additional security. If changes occur within the framework of the DPF, the Standard Contractual Clauses serve as a reliable fallback option. This ensures that your data remains adequately protected even in the event of any political or legal changes.
We inform you about the individual service providers regarding whether they are certified under the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/.
For data transfers to other third countries, corresponding security measures apply, in particular Standard Contractual Clauses, explicit consents, or legally required transfers. Information on third-party country transfers and applicable adequacy decisions can be found in the EU Commission's information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or no further legal bases for processing exist. This applies to cases where the original processing purpose ceases to apply or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require a longer storage or archiving of the data.
In particular, data that must be kept for commercial or tax law reasons or whose storage is necessary for legal enforcement or the protection of the rights of other natural or legal persons must be archived accordingly.
Our privacy notices contain additional information on the retention and deletion of data specifically applicable to certain processing processes.
If there are multiple specifications regarding the retention period or deletion deadlines of a date, the longest period is always decisive. Data that is no longer used for the originally intended purpose, but is kept due to legal requirements or other reasons, is processed exclusively for the reasons that justify its retention.
Storage and Deletion of Data: The following general deadlines apply to storage and archiving under German law:
10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as work instructions and other organizational documents required to understand them (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
8 years - Booking vouchers, such as invoices and cost vouchers (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO, § 14b para. 1 UStG as well as § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g., hourly wage slips, operating accounting sheets, calculation documents, price markings, but also payroll documents insofar as they are not already booking vouchers and cash register slips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
3 years - Data necessary to consider potential warranty and damage claims or similar contractual claims and rights and to process related inquiries, based on previous business experience and usual industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Start of deadline at the end of the year: If a deadline does not explicitly start on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship becomes effective.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Arts. 15 to 21 GDPR:
Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw consents given at any time.
Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: You have the right, in accordance with legal requirements, to demand the completion of data concerning you or the correction of incorrect data concerning you.
Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to demand that data concerning you be deleted immediately, or alternatively, to demand a restriction of the processing of the data in accordance with legal requirements.
Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common, and machine-readable format, or to request its transmission to another controller, in accordance with legal requirements.
Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a data protection supervisory authority if you consider that the processing of personal data relating to you infringes the GDPR. The complaint can be lodged in particular with a supervisory authority in the Member State of your habitual residence, your place of work, or the place of the alleged infringement.
Business Services
We process personal data of our contractual and business partners, such as customers, clients, prospective clients, suppliers, and other cooperation partners (collectively "Contractual Partners"), for the initiation, execution, and handling of contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures that take place upon request, as well as communication in connection with the respective contractual relationship.
The processing serves in particular to fulfill our primary and secondary contractual obligations. These include the provision of agreed services, any update and information obligations, the handling of warranties and other performance disruptions, the processing of revocations, terminations of continuing obligations, reversals, refunds, and the processing of other contract-related declarations and inquiries. Both one-off contracts and ongoing contractual relationships are covered.
In particular, we process master data such as name, address, and company if applicable, contact data such as email address and telephone number, contract and performance data such as contract subject, contract term, order or transaction number, usage and performance data, payment and billing data, as well as communication contents and history. Where necessary, we also process data disclosed or transmitted to us in the course of executing an order.
In addition, we process data to protect our rights and to fulfill legal obligations. This includes in particular commercial and tax law retention obligations, documentation obligations, and, where applicable, evidence and accountability obligations. Furthermore, processing is based on our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as the protection of our business operations and contractual partners from abuse, threats to data, secrets, and other legal assets. This may also include the integration of external service providers such as IT and telecommunication providers, transport and logistics companies, payment service providers, banks, tax and legal advisors, or other auxiliary persons, insofar as this is necessary for contract execution or to fulfill legal obligations.
Passing on personal data to third parties takes place exclusively to the extent necessary for contract fulfillment, the execution of pre-contractual measures, the protection of legitimate interests, or the fulfillment of legal obligations. We inform about further-reaching processing, in particular for marketing purposes, separately within the framework of this privacy policy.
We inform contractual partners which data is required in individual cases during data collection, e.g., in online forms by appropriate marking or in personal contact.
The deletion of data takes place as soon as it is no longer required for the aforementioned purposes and no legal retention obligations conflict with this. Statutory retention periods, in particular under commercial and tax law, may require longer storage. We delete data transmitted in the context of a specific order after completion of the order and expiry of any retention periods, unless there are further legal or contractual storage obligations.
The legal basis for processing is Art. 6 para. 1 lit. b GDPR for the execution of pre-contractual measures and the performance of the respective contractual relationship, as well as Art. 6 para. 1 lit. c GDPR for the fulfillment of legal obligations. Insofar as processing is based on legitimate interests, it takes place on the basis of Art. 6 para. 1 lit. f GDPR for the purpose of proper and efficient business organization, internal administration, documentation of business transactions, enforcement and defense of legal claims, ensuring IT and data security, prevention of abuse and fraud, as well as economic management and further development of our business operations.
Types of Processed Data: Master data; Payment data; Contact data; Contract data.
Data Subjects: Recipients of services and clients; Prospective clients; Business and contractual partners.
Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Communication; Office and organizational procedures; Organizational and administrative procedures; Business processes and economic procedures.
Storage and Deletion:Deletion in accordance with the section "General Information on Data Storage and Deletion".
Legal Bases: Contractual performance and prior requests (Art. 6 para. 1 sentence 1 lit. b GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Provision of the Online Offering and Web Hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the contents and functions of our online services to the user's browser or device.
Types of Processed Data: Usage data; Meta, communication, and procedural data; Protocol data.
Data Subjects: Users, visitors
Purposes of Processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices); Security measures; Reach measurement; Conversion measurement; Server monitoring and error detection.
Storage and Deletion: Deletion in accordance with the section "General Information on Data Storage and Deletion".
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further notes on processing processes, procedures, and services:
Provision of online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (web host); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of "server log files". Server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used for security purposes and to ensure server stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized.
STRATO: Storage of data, data processing, provision of computing capacity, data transmission; Service provider: STRATO GmbH, Otto-Ostrowski-Straße 7, 10249 Berlin, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/.
Squarespace: Squarespace provides Software as a Service for website creation and hosting; Service provider: Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Data Processing Agreement: https://www.squarespace.com/dpa. Third-country transfer basis: Data Privacy Framework (DPF), Standard Contractual Clauses.
Use of Cookies
The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies can also be used for various purposes, such as ensuring functionality, security, and the convenience of online offerings, as well as compiling analyses of visitor streams. We use cookies in accordance with legal regulations. To this end, we obtain users' prior consent when required. If consent is not necessary, we rely on our legitimate interests. This applies when the storage and reading of information are essential in order to provide explicitly requested content and functions. These include, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about its scope and which cookies are used.
Notes on Data Protection Legal Bases: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Types of Cookies:
Temporary cookies (session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device.
Permanent Cookies: Permanent cookies remain stored even after the device is closed. For example, this allows login status to be saved and preferred content to be displayed directly when a user visits a website again. Likewise, user data collected via cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that they are permanent and that the storage duration can be up to two years.
General Information on Revocation and Objection (Opt-out): Users can revoke consents they have given at any time and also declare an objection to the processing in accordance with legal requirements, including by using their browser's privacy settings.
Types of Processed Data: Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
Data Subjects: Users (e.g., website visitors, users of online services).
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
Further Notes on Processing Processes, Procedures, and Services:
Processing of Cookie Data Based on Consent: We use a consent management solution to obtain users' consent for the use of cookies or for the procedures and providers mentioned within the scope of the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly regarding the use of cookies and comparable technologies deployed to store, read, and process information on users' end devices. As part of this process, users' consents are obtained for the use of cookies and the associated processing of information, including the specific processing activities and providers mentioned in the consent management procedure. Users also have the option to manage and revoke their consents. The declarations of consent are stored to avoid a repeated prompt and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to be able to assign the consent to a specific user or their device. Unless specific information regarding the providers of consent management services is available, the following general notes apply: The duration of storage of the consent is up to two years. In this process, a pseudonymous user identifier is created, which is stored together with the time of consent, details on the scope of consent (e.g., relevant categories of cookies and/or service providers), as well as information about the browser, system, and end device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
Concrete Squarespace Cookies (Technically Necessary & Analytics):
Technically Necessary Cookies (Required / Without Consent):
Crumb: Essential session cookie. Prevents security attacks (Cross-Site Request Forgery / CSRF) on forms. Storage duration: Until closing the browser (Session).
test: Technical cookie. Checks whether the user's browser accepts cookies in general. Storage duration: Session.
RecentRedirect: Technical cookie. Prevents redirect loops with custom URLs. Storage duration: 30 minutes.
Analytics & Performance Cookies (Only with Consent):
ss_cid: Identifies unique visitors and tracks visitor sessions (for Squarespace Analytics). Storage duration: 2 years.
ss_cvr: Identifies unique visitors and measures conversion and interaction rates. Storage duration: 2 years.
ss_cvisit: Identifies unique visitors and logs a new session/visit. Storage duration: 30 minutes.
ss_cvt: Records the time of the last activity within a session. Storage duration: 30 minutes.
ss_cookieAllowed: Stores the user's decision regarding analytics cookies consent status. Storage duration: 30 days.
Contact and Inquiry Management
When contacting us (e.g., via post, contact form, email, telephone, or social media), the details of the inquiring persons are processed to the extent necessary to answer the contact inquiries and any requested measures.
Types of Processed Data: Contact data; Content data; Meta, communication, and procedural data.
Data Subjects:Communication partners; Prospective clients.
Purposes of Processing and Legitimate Interests: Communication; Organizational and administrative procedures; Feedback; Provision of our online offering and user-friendliness.
Storage and Deletion: General inquiries that do not lead to a contractual relationship are deleted no later than 6 months after complete processing, provided no legal retention obligations prevent this.
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Performance of a contract and prior requests (Art. 6 para. 1 sentence 1 lit. b GDPR).
Further notes on processing processes:
Contact Form: When contacting us via our contact form, email, or other communication channels, we process the personal data transmitted to us to answer and process the respective inquiry. This generally includes details such as first name, last name, email, other contact information, and, if applicable, any additional information provided to us that is necessary for appropriate processing. We use this data exclusively for the specified purpose of contacting you and communicating; Legal bases: Performance of a contract and prior requests (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Social Media Presences
We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.
We point out that user data may be processed outside the European Union. This can give rise to risks for users, for example, because the enforcement of user rights could be made more difficult.
Furthermore, user data within social networks is typically processed for market research and advertising purposes. For example, usage profiles can be created based on users' behavior and resulting interests. These profiles may in turn be used, for instance, to display advertisements inside and outside the networks that presumably correspond to users' interests. As a rule, cookies are therefore stored on users' computers, in which users' usage behavior and interests are stored. In addition, data independent of the devices used by the users can also be stored in the usage profiles (in particular if they are members of the respective platforms and logged in there).
For a detailed presentation of the respective processing forms and opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.
In the event of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you nevertheless need assistance, you can contact us.
Types of Processed Data: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., text or image messages and posts as well as information relating to them, such as authorship details or creation time); Usage data (e.g., page views and dwell times, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
Data Subjects: Users (e.g., website visitors, users of online services).
Purposes of Processing and Legitimate Interests: Communication; Feedback (e.g., collecting feedback via online form); Public relations.
Storage and Deletion: Deletion in accordance with the details in the section "General Information on Data Storage and Deletion".
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further Notes on Processing Processes, Procedures, and Services:
Instagram: Social network enabling photo and video sharing, commenting and favoriting posts, sending messages, and subscribing to profiles and pages; Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Changes and Updates
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as changes require a cooperation act on your part (e.g., consent) or individual notification.
Competent Supervisory Authority: The Hessian Commissioner for Data Protection and Freedom of Information (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit), Gustav-Stresemann-Ring 1, 65189 Wiesbaden, Germany.
Definitions of Terms
This section provides an overview of the terminology used in this privacy policy. Where terms are legally defined, their statutory definitions apply. The following explanations are primarily intended to aid understanding.
Employees: Employees are individuals who are in an employment relationship, whether as staff members, salaried employees, or in similar positions. An employment relationship is a legal relationship between an employer and an employee established by an employment contract or agreement. It involves the employer's obligation to pay remuneration to the employee while the employee provides work performance. The employment relationship includes various phases, including initiation (when the contract is concluded), performance (when the employee carries out their work activities), and termination (when the employment relationship ends via dismissal, termination agreement, or otherwise). Employee data refers to all information relating to these individuals in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, vacation entitlements, health data, and performance evaluations.
Master Data: Master data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Master data forms the basis for any formal interaction between individuals and services, facilities, or systems by enabling unambiguous assignment and communication.
Content Data: Content data includes information generated during the creation, editing, and publishing of content of all kinds. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not restricted to the actual content itself but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
Contact Data: Contact data is essential information that enables communication with individuals or organizations. It includes telephone numbers, postal addresses, and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
Conversion Measurement: Conversion measurement (also known as visitor action evaluation) is a procedure used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on the users' devices within the websites where the marketing measures take place and is then retrieved again on the target website. For example, this allows us to track whether the advertisements we placed on other websites were successful.
Meta, Communication, and Procedural Data: Meta, communication, and procedural data are categories containing information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information describing the context, origin, and structure of other data. It can include details on file size, creation date, the author of a document, and change history. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, social network messages, and chat histories, including the individuals involved, timestamps, and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentations, transaction and activity logs, and audit logs used to track and verify operations.
Usage Data: Usage data refers to information that records how users interact with digital products, services, or platforms. This data encompasses a wide range of information showing how users utilize applications, which functions they prefer, how long they stay on specific pages, and the paths through which they navigate an application. Usage data can also include frequency of use, activity timestamps, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more specific factors expressive of the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
Protocol Data: Protocol data is information about events or activities logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details regarding the use or operation of a system. Protocol data is often used for analyzing system problems, security monitoring, or generating performance reports.
Reach Measurement: Reach measurement (also known as web analytics) serves to evaluate visitor flows to an online offering and can encompass visitor behavior or interests regarding specific information, such as website content. With the help of reach analysis, online offering operators can identify, for example, what time users visit their websites and which content they are interested in. This allows them to better adapt website content to the needs of their visitors.
Server Monitoring and Error Detection: With the help of server monitoring and error detection, we ensure the availability and integrity of our online offering and use the processed data to technically optimize our online offering. Performance, capacity utilization, and comparable technical values are processed, providing information about the stability and any anomalies of our online offering. In the event of errors and anomalies, individual user requests to our online offering are recorded to identify and resolve sources of problems.
Controller: A "controller" is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collecting, evaluating, storing, transmitting, or deleting.
Contractual Data: Contractual data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contractual data can include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
Data Protection Inquiries
